Howe Sound Crosses the Line
Howe Sound Brewing has been aggressively expanding their bottled beer sales and succeeding. To accommodate the growth, they recently added more fermenters to the brewery for a total capacity of 10 hectolitres.
It’s hard to miss Howe Sound’s distinctive 1L bottles with the Grolsch-style swing tops. Owner Dave Fenn said by using a larger bottle, he wants to compete with wine by having beer on the table with food and people.
Time will tell if they succeed, but they aren’t waiting around to find out. After months of label design and jumping through the regulatory hoops, Howe Sound beer will be sold in the United States this fall. Haggen supermarkets will begin selling it in Washington in September. An Arizona distributor will handle placement in various retail outlets in that state.
In addition to expanding their market, Howe Sound will also be experimenting with new beer styles. At the Great Canadian Beer Festival, they will debut a double IPA (Total Eclipse of the Hop) and an Imperial Stout (Pothole Filler). Depending on the feedback, they may decide to add these to their product portfolio. If you don’t mind being a Guinea pig, be sure to stop by their booth at any of the beer festivals they attend to see if they have anything experimental.
Finally, November 1 is the release date for this year’s Father John’s Christmas Ale. You should buy a minimum of two, saving at least one to lay down in a cool, dark place for some character building.