Building a Bridge
This is the first guest post from Victoria craft beer enthusiast and B.C. Beer Blog reader, Kris Constable. He is trying to organize a Victoria group to study for the BJCP certification: http://www.facebook.com/group.php?gid=144492600065. We hope to hear from him, from time to time, reflecting on his experiences from an Island perspective.
I just got back from Vancouver Island Brewery’s release of Spyhopper Honey Brown. I’m normally not a big fan of honey browns, as I usually find they don’t have much honey flavour and have a slightly bitter aftertaste. This honey brown surprised me. You can taste the honey, which is from Babe’s Honey Farm here on the Island. Not to mention, it’s got an amazingly smooth finish that leaves you wanting another gulp.
What I realize this beer provides is a craft product that can still be, what I call, a lawnmower beer — a few of which you can easily quaff back while cutting the lawn. This is an essential bridge to build with those who are megaswill drinkers (Labatt, Molson, et. al.), bringing them into the craft brew scene. What people don’t often realize is that if your beer is not a craft beer in Canada, it’s not Canadian any longer. That’s right, Molson, Okanagan Spring, Sleeman — none of these are Canadian. So if you want to support local, there is no better time than now to switch to craft beer.
Often craft brews are geared for beer nerds, those that appreciate a 50+ IBU beer or a wildly exotic flavour profile. Someone trying their first craft beer, though, will often be put off. Spyhopper crosses this boundary. Recommend it to any friends you have that are used to drinking the same old, same old. This, to me, is the bridge that needed to be created. As with anything that is a learned experience, once they learn and appreciate the value of local craft beer, there is no going back.
~ Kris Constable, Victoria.