Tightening the Beer Belt?
Pacific Western Brewing’s Cariboo “Genuine Draft” is flying off the shelves, according to an article in the Vancouver Sun. It’s because the lager is the cheapest six pack in the province. Given the likelihood that it doesn’t taste much different from BC’s top-selling diluted beer brands — Corona, Canadian, Kokanee, Budweiser, Coors, etc. — this isn’t much of a surprise. Why spend $10.75 on a six pack of Canadian when you can get Cariboo for $7.54? Do you really think paying $11.95 for a six pack of Corona means it’s that much better? Does spending an extra $4.00 for imported swill make one cool? When a six pack of locally-brewed Central City Red Racer Pale Ale costs $10.75, definitely not!
Unlike wine, beer is not so expensive that you have to make sacrifices, unless you drink lots of it. In that case, it doesn’t hurt to reconsider your drinking choices or drinking style, for that matter. If you drink a lot of mass-market light lager, maybe the reason is that its lack of flavour is not satisfying, so you keep drinking and drinking until you’re full or drunk. Try drinking an undiluted, unadulterated, unfiltered, unpasteurized craft beer instead. You might find that you are satisfied with drinking less. So in paying a bit more for a more flavourful beer, ironically, you may actually spend less on your overall consumption.
Picking up a growler from your local brewpub may be another option to save some money and, more importantly, the environment. You’ll have to buy the 2L bottle first. After that, just bring it back for a refill and pay the price of a couple of pints, but get 700ml more beer! Central City Brewing in Surrey, for example, normally charges $10 for a refill, but it’s just $8.50 on Sundays. This is cheaper than a six pack of Molson Canadian, but it produces less waste, doesn’t require recycling, and uses a lot less energy over the life of the container. It’s also the freshest beer you will ever get.
Taking this to a bigger scale, you may also be able to get 8.5L party pigs or 20L & 50L kegs from your local craft brewery or brewpub if you’re having a barbecue or throwing a party. It’s got the same advantages of a growler, only you spread the benefits to more people.
In Vancouver, an additional opportunity to reduce your beer expenses is by joining CAMRA Vancouver. Members receive a 10% discount at the Alibi Room, Brewery Creek, Firefly, Viti, and the Wolf & Hound.
Then there’s a more involved way to shrink your beer budget: home brewing. Pseudo-home brewing is using a brew-on-premises (BOP) shop, especially the kind where you don’t have much direct involvement in the actual brewing beyond choosing the style of beer you want and pitching the yeast. To actually get involved in brewing from start to finish, the easiest and cheapest way to get rolling is with a beer kit. Depending on how well-equipped your kitchen is, you may not have to get a lot of extra equipment. You certainly don’t need any fancy gear to brew good beer, nor really a lot of space if it’s just for your own consumption. It’s not that hard to brew beer; it just takes time. The challenge, however, is in making a great beer. Fortunately, there’s lots of help available in the form of books, videos, homebrewer groups, and your local hombrew supply store. Some home brewers I know still go to pubs and buy packaged beer from stores. Others swear by doing it yourself and bask in the savings.
Another option for the beer drinker is to look at some other expenses to see if you can reduce them instead of having to sacrifice enjoying a quality beer. Coffee is one item that most people will be able to reduce the cost of by simply making it themselves. If you typically buy two cups of coffee every day from a coffee shop, assuming you pay $1.50 per cup for drip coffee, that works out to $1,095.00 per year ($1,569.50 for a small Starbucks Americano, $1,825.00 for a medium). On the other hand, if you buy 1/2 a pound of fresh-roasted coffee from your local roaster every week for $8.00 and make it at home and/or at work, it will cost $416.00 and taste better. You save $679.00 (and a lot of waste if you can’t be bothered to use a travel mug when buying from a coffee shop).
While the economy may be forcing you to tighten your belt, you don’t have to go so far as to drink swill to afford drinking beer. It may just mean taking a different approach.