B.C. Beer Blog

The who, what, where, when, why, and how of B.C. craft beer

Mission Springs Wins Label of the Year Award

with 5 comments

Bombshell Blonde Ale LabelMission Springs Brewing Bombshell Blonde Ale was awarded 2008 “Label of the Year” by the Collectors of Canadian Brewery Advertising (formerly, the Canadian Brewerianist Society). Announced at Winnipeg’s Viscount Gort Hotel during the CCBA’s 30th annual convention, the Label of the Year award was chosen by CCBA members from across Canada and the United States. Also in the running, was Driftwood Brewing‘s Farmhand Ale.

The Bombshell Blonde Ale label was designed by Ron Fiedler of Vancouver’s Barnstorm Creative Group. It pays homage to the nose art that graced combat aircraft during the 20th Century. According to the CCBA, the “label captures the style and feel of the World War II era which is generally acknowledged as the Golden Age of Nose Art.”

Bombshell Blonde’s label shows an American Boeing B-17 bomber, the most famous of which is Memphis Belle depicted in the Michael Caton-Jones movie of the same name. Pin-up girls, illustrated by artists such as George Brown Petty IV and popularized in magazines like Esquire, graced many Allied aircraft. Mechanic, Tony Starcer, painted a Petty girl on the nose of Memphis Belle.

Bombshell Blonde Ale is Mission Springs’ biggest selling beer. It is based on a style of light beer native to Alsace and northern France, brewed with a combination of pale malt, wheat malt, and Hallertau hops.


5 Responses

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  1. Thats funny.

    The first time I saw this label it stood out form the rest big time. Go figured it ends up winning an award. I’ve always thought Mission Springs did a great job of their branding.


    August 17, 2009 at 4:15 pm

  2. Thanks guys!..

    It’s been a real pleasure working with all the folks at Mission Springs Brewing Co. to help them take their branding to a new level! I cant wait to see what they have up their sleeves for the new year and I hope Barnstorm Creative will be be a part of their creative process once again!..

    Congrats Nikki & Timmy!.. I’m glad ya called us!! 🙂


    Ron Fiedler
    Barnstorm Creative Group Inc. – Vancouver


    August 18, 2009 at 2:07 pm

  3. Nice looking label. What a pity you couldn’t depict a RCAF bomber and Canadian pin-up.


    August 18, 2009 at 3:52 pm

    • Good point, Phil. You mostly associate nose art with the Americans as theirs is most often depicted. However, it was ubiquitous amongst the Allies. I did find some Canadian examples, such as the Lancs, Lady Orchid and Sugar’s Blues.


      August 18, 2009 at 4:10 pm

  4. this would be a great beer to fill out a petition for at http://www.beerpetitions.com – tell your local watering hole that you want to have a Bombshell Blonde – and so do your friends.

    Only 2 Canadian pubs on the list so far – luckily they are both in BC.
    add your pub and your beer!


    August 18, 2009 at 4:29 pm

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