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Iceholes Chill Out with a Brew

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R&B Iceholes Celebration Lager labelU.S. Speedskating sponsor, Stephen Colbert, launched a psyops campaign against his team’s arch-rival, Speed Skating Canada, calling Canadians syrup-sucking iceholes and claiming that his team was not being given a fair opportunity to practice at the Richmond Olympic Oval.

Recognizing that this is merely hyperbole stemming from the ultra-competitiveness that many Americans suffer from, R&B Brewing has come up with an appropriate Canadian response: chill out, Steve, and have an Iceholes Celebration Lager; may the best team win!

Barry Benson, co-owner of R&B Brewing Co., said, “We are proud syrup-sucking Canadian iceholes. In celebration of our icehole-ish behaviour, we have decided to get even rather than get mad. Canadians can wreak their revenge against Stephen Colbert in a truly Canadian way and have a beer.”

Iceholes Celebration Lager officially launches today, from 5:00-9:00pm, with events at:

Pumphouse Pub
6031 Blundell Road
Richmond

Capones Restaurant and Live Jazz Club
1141  Hamilton Street
Vancouver

Iceholes Celebration Lager is available in 650ml bottles at independent beer stores and Vancouver restaurants throughout February only.

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