Iceholes Chill Out with a Brew
U.S. Speedskating sponsor, Stephen Colbert, launched a psyops campaign against his team’s arch-rival, Speed Skating Canada, calling Canadians syrup-sucking iceholes and claiming that his team was not being given a fair opportunity to practice at the Richmond Olympic Oval.
Recognizing that this is merely hyperbole stemming from the ultra-competitiveness that many Americans suffer from, R&B Brewing has come up with an appropriate Canadian response: chill out, Steve, and have an Iceholes Celebration Lager; may the best team win!
Barry Benson, co-owner of R&B Brewing Co., said, “We are proud syrup-sucking Canadian iceholes. In celebration of our icehole-ish behaviour, we have decided to get even rather than get mad. Canadians can wreak their revenge against Stephen Colbert in a truly Canadian way and have a beer.”
Iceholes Celebration Lager officially launches today, from 5:00-9:00pm, with events at:
6031 Blundell Road
Capones Restaurant and Live Jazz Club
1141 Hamilton Street
Iceholes Celebration Lager is available in 650ml bottles at independent beer stores and Vancouver restaurants throughout February only.