Meet Your BC Craft Brewers
A couple of years ago, I wrote about how what is considered to be the working man’s beer is anything but. Ironically, the worker is persuaded through multi-million dollar marketing campaigns that guzzling a multinational corporation’s industrial lager is more appropriate than buying from a local small business, a style of ale with a history pre-dating lagers by centuries. Craft beer is somehow “fancy,” even though a barley wine, bitter, or brown ale is still made, like lager, with water, barley, hops, and yeast.
It is actually quite easy to shatter this myth if you take the trouble to meet some of your local brewers. The best place to meet them is in brewpubs because they often work within plain sight and even hang out at the bar to eat or have a beer after work. However, if you happen to be shy or introverted, here’s a video produced for Vancouver Craft Beer Week to introduce you to the down-to-earth folks known as Canadian craft brewers:
As you can see, there’s nothing fancy about what our craft brewers do. They just make a good honest brew that doesn’t have to have micro-bubbles, be cold certified, filtered five times, called something it isn’t, or served with a lime in order to sucker you into drinking it. There are more flavours in beer than honey and lime waiting to be experienced. Meet a craft brewer, and they will be happy to show you the way.