Posts Tagged ‘Cumberland Brewing’
With the number of craft breweries in BC expected to reach at least 130 by the end of 2016, competition is growing to the point where I expect we’ll see an increasing number of business failures. That’s not because there’s a lack of room for growth. BC has a population and GDP similar to Oregon, yet they have double the number of breweries we have. It’s because there’s a shrinking margin of error, especially in outrageously expensive Vancouver.
Growth of the BC craft beer market alone hasn’t floated all boats. (Remember Plan B, DIX, Taylor’s Crossing, and Surlie?) Yet, that’s what many of the startups seem to be counting on without a much deeper consideration of to whom and how they will sell their beer. In fact, there are breweries that don’t even have a working marketing plan (not the same as a promotion plan), never mind a marketing budget (not the same as ad hoc spending). We’ll see how much longer they’ll last on passion after the next 30 breweries open their doors.
Thanks to Beer Me BC, we have a better idea of whom the typical BC craft beer drinker is and their consumption habits. According to the most recent self-selecting survey, they are predominantly males between the ages of 27 and 42 living in the Lower Mainland and Greater Victoria. They drink, in ranking order of preference, India pale ale, stout, pale ale, sour ale, or saison from a bomber 3-5 days per week, mostly at home. Their beer is chosen foremost for its style, then by brewery and reputation.
‘Tis the season to open a new craft brewery in British Columbia, apparently. While I was in the Comox Valley for the holidays, I learned that Cumberland Brewing Company was officially opening their doors. According to The Vancouver Sun, 21 breweries are in the planning stage across the province, 13 of which are to be in Metro Vancouver. Canada’s third largest city has proven friendly to nano-breweries where patrons can walk in the door and get a pint or growler fill of a unique tasty local beer. Will the Comox Valley prove as friendly? I hope so.
The Cumberland Brewing Company (CBC) was started by Darren Adam and Caroline Tymchuck, whom I contacted via the brewery’s Facebook page to see if they were interested in talking to a blogger about their business. Darren and Caroline told me to come down to their Dunsmuir Avenue location the next day, their fourth day of operations, for a quick chat. Despite it being a holiday, there was a line out the door and it was tough to get a seat in the tasting lounge. When Darren could spare a minute, he was happy to answer a few questions. Read the rest of this entry »