B.C. Beer Blog

The who, what, where, when, why, and how of B.C. craft beer

Posts Tagged ‘La Buca

Vancouver Restaurateur Insults Craft Brewers, Belgians, Beer Drinkers

with 21 comments

by WanderingPaddy

A few months back I met with someone from the wine camp. Over a few beers, we had an excellent discussion about issues common to both the BC wine and craft beer industries, successes the wine lobby had realized as a result of advocacy, and how craft beer consumers could better organize to help them realize similar successes. During this discussion, it was pointed out to me that craft beer advocates and the craft beer industry as a whole have a major problem. It has nothing to do with the quality of beer being brewed or the lack of industry organization. This is a problem that is playing a major role in the lack of support given to craft beer by the government and the hospitality industry.

“You (craft beer consumers/industry) have an image problem,” I was told. This was not news to me, and should not be for the majority involved with the craft beer scene in BC. It is a reality and a hangover from the Dark Ages of Beer. This was when, with few exceptions, the majority of beers available from coast to coast in Canada were generic, mass-produced lagers meant to be swilled for effect, not taste. During this Dark Age, beer had no place in the finer restaurants about town, did nothing to enhance or compliment food, and was considered a beverage almost exclusively downed by down-and-outs and working men. Thankfully, due to the explosion of the BC craft beer scene and the amazing beers being brewed locally, those days are long gone. Or are they?

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