B.C. Beer Blog

The who, what, where, when, why, and how of B.C. craft beer

Posts Tagged ‘Olympics

VCBW Myths and Lost Opportunities

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Maria Dobrinskaya, Rick Green, Mayor Gregor Robertson toast VCBW.

Maria Dobrinskaya and Mayor Gregor Robertson toast with me the launch of VCBW with some Central City Roach at the Alibi Room Hoppapalooza. (Brian K. Smith photo)

Now that a couple of weeks have passed by since the inaugural Vancouver Craft Beer Week has finished, there’s been time to get feedback in various shapes and forms. Given that we sold out most of our events, that the mayor officially proclaimed Vancouver Craft Beer Week and came to celebrate the festival kickoff with us, and that the mainstream media gave VCBW some good coverage, one could deem it a success for craft beer. Nevertheless, VCBW did not work for some. I want to address a few of the issues that have come to my attention, especially some myths and misconceptions that result in lost opportunities.

First off, I want to point out this was the first such festival for Vancouver; in fact, for Canada. You never get everything right on the first go, but you hope to be in the ballpark (see above). In getting third parties on board, it also didn’t help that we had the Olympics, the Playhouse International Wine Festival, Dine Out Vancouver, and the playoffs as a significant combined distraction. Under the circumstances, one may have to forego the ideal and opt for what is expedient. Next time around, we hope parties will get involved early enough so that we can achieve the ideal for the 2011 VCBW.

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Winter Games ≠ Winter Beer

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“Our time to shine.”

“Showcase Vancouver to the world.”

These are just two of the pithy slogans Olympics boosters have come up with to get us to embrace an event whose overall benefit to Vancouver and the province are rather dubious. What does the general public have to endure in order to ensure official sponsors get unimpeded access to assault us with their advertising? That IOC’s reputation is not impugned by those opposed to its methods or who question its goals? Plenty.

Some argue that this is acceptable, given how we’re all going to do well by the Games. That’s a rather facile way of looking at it. Ask yourself if some will benefit disproportionately to others? By how much? Ask yourself if all this money were invested in some other fashion, would it result in greater good for the whole? Is this the beginning of a slippery slope where respect for our fundamental freedoms becomes optional?

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