B.C. Beer Blog

The who, what, where, when, why, and how of B.C. craft beer

Posts Tagged ‘Phillips

Vancouver Island Craft Beer News, November 8th, 2012

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Curious as to what’s new and happening on Vancouver Island in Craft Beer? There is special dinner and tasting events planned, A charitable vote, new releases from Vancouver Island Breweries, and new days to test your trivial knowledge. Read on to learn more.

Swans Brewmaster Dinner

Saturday November 10th at 630pm Swans is having a special Brewmasters Dinner. The five course meal will be paired with six Swans beers. Price is $49.95 and tickets are available at Swans: 250 361 3310 | www.swansbrewpub.com

Check my leapbeer blog later in the month for a breakdown of the nights nosh.

Winterbrau @ Canoe Brewpub

Canoe Brewpub has a special event planned for you on November the 17th. Starting at 1pm in the afternoon join them for a seasonal beer tasting and food sampling event. Your $45 (Advance ticket price) will gain you access to the event featuring beers from Phillips, Driftwood, Central City, Coal Harbour, Hoyne, Saltspring, Lighthouse, Moon Under Water, Spinnakers, Tofino, Craig Street, Howe Sound, Longwood, Wolf and Vancouver Island Breweries.

Advance tickets available at this site

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Vancouver Island Craft Beer News: September 24th, 2012

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It’s been a busy time in the brew houses since beer fest this year. Two of the Victoria breweries have new beers due for imminent release (if not already released) and three have some returning favorites, for a limited time. Without further adieu, here’s whats new for VI Craft.

Hoyne Brewing Company

Hoyne Brewing Company announced via twitter their new wet hopped beer, the Wolf Vine Wet Hopped Pale Ale

This very unique, single-batch seasonal offering was brewed using copious quantities of local, fresh, hand-picked (harvested on Wednesday, brewed on Thursday!) Centennial and Cascade hops. This limited edition amber colored Wet Hopped Pale Ale is delightfully fragrant and is proof of how fortunate we are to live in one of the great hop growing regions of the world. (via Facebook)

It is also of note that two other Victoria breweries are working on wet hopped beers. Driftwood Brewing Companies Sartori Harvest is covered next in this post, and Phillips Brewing Co is also working on one. (via facebook) Read the rest of this entry »

Craft Beer Culinary Tour Highlights Gastown

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Rogue Wetbar beer samples & food pairings.

Whenever I plan to visit a new city, if it isn’t in Saudi Arabia, I’m checking out the local craft beer scene online ahead of time  to ensure I enjoy some of the local flavour. I know I’m not alone in that regard because If you visit Rate Beer and Beer Advocate, you’ll notice each has a section set up for the brews traveller. And with the rapid growth of craft brewing in North America, beer tourism is also on the rise.

Beer festivals, like the Great Canadian Beer Festival in Victoria and the Okanagan Fest-of-Ale in Pentiction, are obvious tourism boosts to those cities. Penticton, however, isn’t known as a beer town. Victoria, on the other hand, is well-regarded in craft beer drinker circles for its high per capita number of breweries, pubs, and brewpubs. The fact that I don’t see much of Victoria outside of those when I visit is a testament to the quality experience our provincial capital offers.

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The Next Wave: Darby’s Pub

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Darby's Pub taster glass with Red Racer LagerTransforming an established neighbourhood pub is not an easy thing to do. In fact, if serving up the old formula brings in enough bums on seats throughout the week to make a bit of a profit (because the real money is in the attached cold beer & wine store), then why change? Change may upset the apple cart, annoying your macro-drinking staff and alienating your bread and butter – the regulars whose habits the staff know well enough that they automatically deliver what is wanted. Why take a risk by throwing a monkey wrench in that well-honed machine that has taken a lot of time and money to develop?

You know you’ve walked into one of these places when you have a déjà vu experience that teleports you back to the eighties, only there is no shine on the brass, the floor coverings are looking well-worn, the furniture has stains and nicks, the walls have tape residue from old posters, and there’s a certain stale smell that seems to follow around post-50-year-old blue collar bachelors. You may see a number of the latter who have made the establishment their surrogate living room because it offers the basic things they seek to satisfy them – cheap beer, fried food, women to serve them without complaining, sports on the TV, and companions to argue over sports and politics with. And if the establishment truly does function as a neighbourhood pub, they will turn to look at you, wondering what sort of force you represent to their social oasis.

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The Next Wave in BC Craft Beer

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Patrons enjoying the Driftwood beer dinner at Hapa Umi.

It was just over three years ago when I started this blog out of frustration over the lack of craft beer coverage in the mainstream media – virtually none. In fact, they were reporting the decline of beer in favour of wine when I knew it was a generalization that completely overlooked the ferment that was happening in BC amongst the microbreweries and brewpubs. Clearly, the MSM had no idea, given their wine obsession. At the time, craft beer in Vancouver seemed like an underground subculture whose workings were known to a select few. I had started getting the word out through CAMRA Vancouver’s newsletter, but needed a means for discussing issues and covering events in more depth than e-mail. The B.C. Beer Blog was born.

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CAMRA Vancouver Recognizes Local Beer Excellence

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Central City brewer, Gary Lohin

Central City brewer, Gary Lohin.

The Vancouver chapter of the Campaign for Real Ale has announced the results of its annual members poll recognizing local and regional excellence in brewing and beer service. Surrey’s Central City Brewing was awarded Best Local Brewpub; the Alibi Room Best Local Beer Cafe, Pub, or Restaurant; and Brewery Creek Liquor Store, Best Local Liquor Store for beer selection. This is the second year both the Alibi Room and Brewery Creek were rated the best in their categories.

With the growing popularity of cask-conditioned ale (Real Ale) in Vancouver, more establishments have been adding this type of beer to their offerings. For this reason, CAMRA Vancouver added a Best Local Cask Night to its list of awards. In a nod to its pioneering role in popularizing Real Ale in the city, Dix Barbecue and Brewery won this category and won silver for its winter cask ale festival. The Whip is also acknowledged for its Real Ale Sundays with a different cask every week supplied by R&B Brewing.

Since last year, Amber Jack’s Tap House, St. Augustine’s Restaurant & Lounge, and Yaletown Brewing have each begun offering Real Ale on a weekly or monthly basis. The Alibi Room now offers a continuously changing selection of three cask ales nightly. They celebrated their 100th beer menu rotation on December 3. Read the rest of this entry »

Lies, Damned Lies, and Statistics

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A Vancouver Sun article yesterday about a Statistics Canada report on the sale of alcoholic beverages in Canada talked about beer being the top choice of Canadians, albeit with a declining market share, while red wine sales have doubled since 2000 (article had a photo of a blonde drinking white wine!). This, however, doesn’t tell the whole story of beer consumption in BC because only generalized statistics categorizing beer into domestic and import are being reported.

One gets a more complete picture from sales figures reported by the BC Liquor Distribution Board. From April 2008 to September 2008, bottled beer sales in BC increased by 4.16% overall. Figures for the different sales categories are:

Large: 1.24% +
Regional: 2.06% +
Cottage: 32.49% +
Import: 13.2% +

So while mass market beer sales are rather flat, craft (cottage) beer sales in BC are growing much more than all other segments. Gerry Erith, manager of Brewer Creek Liquor Store in Vancouver, sees a divergence in the beer market: the price conscious and the quality conscious. Those looking for cheap beer will be attracted to products from Pacific Western Brewing, Bowen Island, Shaftebury, Molson, and Labatt. Those more interested in flavour & variety will opt for Cannery, Howe Sound, Phillips, R&B, Tree, etc. They are willing to pay more for a better beer, but don’t need to drink as much to be satisfied. Hence, as more people buy craft beer, I expect per capita beer consumption to go down, which is what has been happening. The difficult segment to be in is mid-market as those products are more than what the price conscious are usually willing to pay but not interesting or flavourful enough for the aficionados.

Could craft beer do better in the market? Aside from the perceived health benefits of red wine, I think there are a couple other factors that explain why beer is losing market share to wine — knowledge and marketing.

There is a lot more coverage of wine in the mainstream media than beer. The major newspapers have weekly wine columns; not one has a beer column (not that there is a lack of anything going on in the craft beer world). As an example of how slim the coverage of BC beer is, a new brewery opened in Comox recently. While it was covered in the town’s local paper and in this blog, there was not a word of it in the Victoria Times Colonist, The Province, or The Vancouver Sun. This is no piddly brewery either. With an investment of $2 million dollars, they aim to sell their beer throughout BC. It also is a good story of an entrepreneur finding a way out of the forest industry sinking boat without laying off all his workers. I doubt the opening of a new winery would escape notice.

So with the average person getting next to no information about their own craft breweries, beer styles, beer & food pairing, and the industry’s movers & shakers, how could one become interested in the possibilities of beer, never mind even knowing that there are any?

And of the information widely available, the majority of it is industrial beer advertising. Is it any surprise, then, that BC’s top-selling brands closely correlate with those most heavily advertised? And what is the substance of the majority of that messaging? Beer, sports, and men. What a great way to limit the appeal of your product, especially if the imagery is blatantly sexist. This doesn’t appeal to a large number of women, so they will choose something that has a more sophisticated, inclusive image. That’s a shame because it isn’t as if women don’t like beer. Many think they don’t, but actually haven’t gone beyond the beer that they didn’t like to find one that they do. That’s typically a fruit beer, wheat beer, or chocolatey stout to start off with. (I actually had a woman kiss me after trying an Old Yale Sasquatch Stout for the first time.)

Given people’s growing interest in gastronomy and the hospitality industry’s efforts to put BC on the global culinary map, it’s no surprise our wine industry has progressed so tremendously over the last two decades. We’ve seen the same with an evolving coffee culture and, recently, a nascent cocktail revival. Therefore, it makes sense people have a growing interest in BC craft beer. Given the myriad of styles available beyond American lager and pale ale, there’s a lot of scope for discovery. Let’s hope our media start catching on and get people excited about what our local brewers are doing. This is an opportunity being missed.