B.C. Beer Blog

The who, what, where, when, why, and how of B.C. craft beer

Posts Tagged ‘video

SYWTOABP 8: How much does it cost to have a stage in my pub?

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Allen & Heath mixing boardI’ve been putting off doing this research for a long time, but also looked forward to it.  It was actually really easy to get a quote for audio & video equipment.  I went down to the big Long & McQuade store on Terminal Avenue where Jamie helped me out. Before we get to the list of equipment, the bigger problem in having live music at your establishment is neighbors, noise complaints, safety regulations, city bylaws, bureaucrats, promoters – even the artists themselves.  So in addition to adding another page to your spreadsheet and $10-15,000, minimum, to your startup costs, a stage for live music represents additional leg work and headaches.

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Written by Muskie

August 6, 2011 at 2:17 pm

Leveraging Vancouver Craft Beer Week Marketing

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Mayor's Vancouver Craft Beer Week ProclamationAt the risk of sounding immodest, Vancouver Craft Beer Week is a big deal. I just did a search for “Vancouver Craft Beer Week” on Google and it came back with 20,600 results. Between Vimeo and YouTube, the VCBW ‘I am a Canadian Craft Brewer’ promotional video has been viewed almost 2,000 times since April 21. There are over 825 followers on twitter and almost 1,400 Facebook fans. Then there are the mentions in the media… (Look for extra coverage on The Peak 100.5 FM and in the WestEnder, especially the upcoming edition on May 6.) All this has really only come together in the past month!

I would say that this rapid build-up of support is due to the fact that Vancouver Craft Beer Week is a simply an expression of the growing craft beer culture in British Columbia, as demonstrated by increasing craft beer sales. And for the first time, it brings brewers, the hospitality industry, and the public together in the largest, public demonstration of what we have in our own backyard.

The heightened publicity does not just benefit businesses directly involved in VCBW. There is a multiplier effect that extends to others, as well. For example, I know that people are coming to Vancouver from Austin, Phoenix, and Los Angeles specifically to attend this event. Given that it overlaps with Seattle Beer Week, brews travellers will be motivated to “kill two birds with one stone” and come here to spend their money. The Mayor’s Office recognized this value, which is why they have officially proclaimed May 10-16 as Vancouver Craft Beer Week. Seattle’s mayor has done the same.

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Meet Your BC Craft Brewers

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A couple of years ago, I wrote about how what is considered to be the working man’s beer is anything but. Ironically, the worker is persuaded through multi-million dollar marketing campaigns that guzzling a multinational corporation’s industrial lager is more appropriate than buying from a local small business, a style of ale with a history pre-dating lagers by centuries. Craft beer is somehow “fancy,” even though a barley wine, bitter, or brown ale is still made, like lager, with water, barley, hops, and yeast.

It is actually quite easy to shatter this myth if you take the trouble to meet some of your local brewers. The best place to meet them is in brewpubs because they often work within plain sight and even hang out at the bar to eat or have a beer after work. However, if you happen to be shy or introverted, here’s a video produced for Vancouver Craft Beer Week to introduce you to the down-to-earth folks known as Canadian craft brewers:

As you can see, there’s nothing fancy about what our craft brewers do. They just make a good honest brew that doesn’t have to have micro-bubbles, be cold certified, filtered five times, called something it isn’t, or served with a lime in order to sucker you into drinking it. There are more flavours in beer than honey and lime waiting to be experienced. Meet a craft brewer, and they will be happy to show you the way.

Written by BCbrews

May 3, 2010 at 9:52 pm