Posts Tagged ‘craft beer’
Getting caught up in the euphoria of BC’s craft beer revolution, it’s easy to quickly associate the mention of “craft” with beer. However, there is a non-beer craft community of artists, artisans, teachers, scholars, collectors, and gallery owners that is represented by the Craft Council of British Columbia.
Last year, in celebration of Craft Year 2015, the two came together for the Craft Year, Craft Beer fundraiser at VanDusen Botanical Gardens. This year, the collaboration returns on November 5 for Celebrate Craft…Beer!, a charitable fundraiser that will be held at Performance Works on Granville Island.
Celebrate Craft…Beer! features a curated market of local artists and seasonal craft beer from 18 BC breweries, who will be competing to win an amazing handmade tap designed and created by a noted local artist. The winner will be chosen by a judging panel consisting of Chad McCarthy, Rebecca Whyman, and Ken Beattie. Attendees will also be able to vote for the Peoples’ Choice seasonal. Last year, Strange Fellows Brewing won both categories. Read the rest of this entry »
With the number of craft breweries in BC expected to reach at least 130 by the end of 2016, competition is growing to the point where I expect we’ll see an increasing number of business failures. That’s not because there’s a lack of room for growth. BC has a population and GDP similar to Oregon, yet they have double the number of breweries we have. It’s because there’s a shrinking margin of error, especially in outrageously expensive Vancouver.
Growth of the BC craft beer market alone hasn’t floated all boats. (Remember Plan B, DIX, Taylor’s Crossing, and Surlie?) Yet, that’s what many of the startups seem to be counting on without a much deeper consideration of to whom and how they will sell their beer. In fact, there are breweries that don’t even have a working marketing plan (not the same as a promotion plan), never mind a marketing budget (not the same as ad hoc spending). We’ll see how much longer they’ll last on passion after the next 30 breweries open their doors.
Thanks to Beer Me BC, we have a better idea of whom the typical BC craft beer drinker is and their consumption habits. According to the most recent self-selecting survey, they are predominantly males between the ages of 27 and 42 living in the Lower Mainland and Greater Victoria. They drink, in ranking order of preference, India pale ale, stout, pale ale, sour ale, or saison from a bomber 3-5 days per week, mostly at home. Their beer is chosen foremost for its style, then by brewery and reputation.
While I have lamented for some time that most hotels in Vancouver seem oddly uninterested in promoting local craft beer to the city’s visitors, this is slowly beginning to change. One of my current favourite Vancouver hotels to enjoy a BC brew at is The Listel Hotel on Robson Street (at Jervis). Forage, their zero waste restaurant (formerly, O’Doul’s), offers a seasonally-changing selection of ten BC craft taps, along with some Pacific Northwest bottles. I can’t resist having their meaty popcorn with crackling for a beer snack as a start to an evening of seriously good local communal noshing. Chef Whittaker’s award-winning BC spot prawn and seafood chowder is also not to be missed!
Starting today, in a BCbrews exclusive contest, you have three chances to win a $100 gift certificate to forage. Every Monday for the next three weeks, I’ll be posting a question on Twitter with the hashtag #forage4beer relating to forage’s beer selection, which you can find on their Web site. Answer the question once on Twitter, being sure to include the hashtag. Then, on every Friday at 5pm, we’ll choose a random winner who has correctly answered the question.
On a final note, be sure to keep an eye on the forage twitter feed for news of an exciting craft beer event that is in the works. You won’t want to miss it!
Despite the fact that many small BC craft breweries often struggle to get their beers listed for sale in government BC Liquor Stores, the Liquor Distribution Branch (LDB) is sending one of their own to the Craft Brewers Conference & BrewExpo America (CBC) to give a talk about “market opportunities” in BC for US craft breweries.
LDB Portfolio Manager, Kimberly Giesbrecht, is set to give a one-hour talk entitled, Canada Market – British Columbia, during a day of talks dedicated to “Export Development” at the CBC. According to the LDB, Giesbrecht was invited to speak at the CBC by the U.S. National Craft Beer Association (USNCBA) “because BC is recognized as very supportive of the craft beer industry.” Giesbrecht “will be sharing her insight into the BC market with their members,” addressing “craft brewers from around the world including many from BC.”
I hope BC craft brewers do not have to travel all the way to Washington, DC, where the conference is being held, to benefit from Giesbrecht’s insights about the BC craft beer market.
Curious as to what’s new and happening on Vancouver Island in Craft Beer? There is special dinner and tasting events planned, A charitable vote, new releases from Vancouver Island Breweries, and new days to test your trivial knowledge. Read on to learn more.
Swans Brewmaster Dinner
Saturday November 10th at 630pm Swans is having a special Brewmasters Dinner. The five course meal will be paired with six Swans beers. Price is $49.95 and tickets are available at Swans: 250 361 3310 | www.swansbrewpub.com
Check my leapbeer blog later in the month for a breakdown of the nights nosh.
Winterbrau @ Canoe Brewpub
Canoe Brewpub has a special event planned for you on November the 17th. Starting at 1pm in the afternoon join them for a seasonal beer tasting and food sampling event. Your $45 (Advance ticket price) will gain you access to the event featuring beers from Phillips, Driftwood, Central City, Coal Harbour, Hoyne, Saltspring, Lighthouse, Moon Under Water, Spinnakers, Tofino, Craig Street, Howe Sound, Longwood, Wolf and Vancouver Island Breweries.
Advance tickets available at this site
This evening, when I heard on the 6 o’clock news that the term, “craft beer”, had been defined and included in the Merriam-Webster Dictionary, I was very excited. Finally, I would have a conclusive answer for when I am inevitably asked the question, “What is craft beer?” This is always one of the first questions posed to me in interviews. It always catches me off guard, for some reason, causing me to mumble some lame-ass definition that makes me sound like I have no clue as to what I am talking about. This likely makes the interviewer think they should fire their assistants for recommending me to be interviewed.
My inability to nail down the perfect definition might be because there was no real consensus as to what constitutes a craft beer. The term was created mostly as a marketing ploy. You ask 10 different beer aficionados to define craft beer and you will get 10 different, and often conflicting, answers. But that was before Merriam-Webster got involved.
You can imagine my excitement, as I quickly went to their online dictionary and typed in “craft beer”. Merriam-Webster has been defining the English language since the 1800s, so surely they would know how to nail down, precisely and succinctly, the definition that has eluded all of us beer geeks for the past 15 years, or so. Finally, there would be no argument or debate as to what constitutes a craft beer. I was prepared to be enlightened.